We Are The Cougars: Mount Royal University unveils new, inclusive Cougars brand

We Are The Cougars: Mount Royal University unveils new, inclusive Cougars brand

CALGARY – Today Mount Royal University revealed to the community a new, inclusive Cougars brand.

The refreshed visual identity includes two leading logos, a front-facing Cougar head and a lockup with the letters MRU that include a side-facing Cougar head. The new logos also maintain strong ties with Mount Royal's institutional branding through a consistent colour palette.

Even though Mount Royal has been around more than 100 years, the Cougars name first came to light in 1960 where it began as a collegiate football team, winning a provincial championship in their inaugural season. While the football team no longer exists, the Cougars pride was adopted by all the institutions athletic teams in the '60s and has lived on for more than five decades.

Director of Athletics and Recreation, Karla Karch, says, "The Cougars strive to provide our student-athletes and recreation users with an exceptional experience. This brand and the spirit of MRU is a key component of that experience."

In 2016, a year-long visual identity refresh project began with strategic planning and included feedback from students, alumni, faculty and staff. Research found that the true value of the Cougars brand was to make it more available and inclusive for everyone on campus and everyone who has a connection to MRU.

"This new identity for the Cougars builds a renewed sense of pride across campus," says Mount Royal University President, Dr. David Docherty. "Together, we can share in this campus spirit, because together we are the Cougars."

MRU Cougars
Introducing We Are The Cougars

We are the Cougars – everyone who is part of our community, and
everyone who is invested in the success of Mount Royal University is welcomed
and encouraged to embrace the Cougars spirit. That spirit may have its roots in
Athletics, but it has tremendous power to unify our campus.

The new Cougars brand

Designed by a collaborative internal Mount Royal University committee and external Edmonton-based graphic design firm Artslinger, the new brand unifies the Mount Royal University campus. The new visual identity provides options for application throughout the University outside of varsity athletics.

For more information on the building of the brand and to view the new marks:


About Mount Royal University

Mount Royal University has carved out a distinct niche by offering smaller class sizes, a robust liberal education and unique undergraduate programs. Founded in 1910 and located in Calgary, Alberta, Canada, Mount Royal grew into a vibrant college in the 1930s and became a mid-sized university with a greater focus on bachelor degrees in 2009.

A strategic plan sets out a vision to provide an exceptional undergraduate educational experience by continuing to grow the number of credit students enrolled and degree programs offered. Today, nearly 12,000 credit students choose from 12 bachelor degrees and 32 majors, a University Entrance Option, as well as certificate and diploma programs. By 2025, Mount Royal University's goal is to become a "first-choice" institution, with more than 16,000 credit students (13,000 full-course load students) choosing from15 degrees and 60 majors.

Mount Royal University varsity athletics teams compete in Canada West and U SPORTS in men's and women's basketball, hockey, soccer and volleyball.

Mount Royal University is located in the traditional territories of the Niitsitapi (Blackfoot) and the people of the Treaty 7 region in southern Alberta, which includes the Siksika, the Piikuni, the Kainai, the Tsuut'ina and the Iyarhe Nakoda. Mount Royal University is situated on land where the Bow River meets the Elbow River. The traditional Blackfoot name of this place is "Mohkinstsis," which we now call the city of Calgary. The city of Calgary is also home to the Métis Peoples.


For more information:

Katya Sodamin

Mount Royal University, Athletics & Recreation

Athletics Marketing Coordinator




Dave McLean
Mount Royal University, Marketing and Communications
Marketing Director